Making Cultural Products a Global Market Consumption

Craft designers and craftsmen in Indonesia are actually lucky because Indonesia has more than 17 thousand islands with diverse cultures and languages that are able to provide an unlimited source of inspiration.

This was conveyed by Deputy Marketing of the Badan Ekonomi Kreatif (Bekraf), Joshua Simanjuntak when inaugurating the 2018 Interior & Craft (ICRA) exhibition at the Jakarta Convention Center (JCC), Wednesday (12/09/2018).

“The wealth of our culture-based crafts can be seen from the types of fabric motifs, ranging from batik, weaving, to songket. Not to mention the various handicrafts made from wood, metal and stone. The challenge in the future is how we package the source of inspiration into global market consumption, “said Joshua.

Taking the example of Shibori art, Japanese tie art exhibiting at ICRA 2018, Joshua said Indonesian craftsmen could model Japanese artists who could market their cultural products overseas. “So that in the future, a craft exhibition like ICRA is not only used as a shopping party, but also a reference for buyers from various countries,” Joshua said.

Deputy Marketing Badan Ekonomi Kreatif (Bekraf), Joshua Simanjuntak while giving a speech at the opening of the ICRA 2018, at the JCC, Jakarta, Wednesday (12/09/2018). (Photo: Baskoro Dien)

In addition to displaying Shibori, the Japanese delegation also presented the art of Wakaido, a Japanese drumming performance. Once again Johsua reminded that Indonesian artists could learn from Japan how to package tradition, for example, drum games for a global scale.

The ICRA 2018 exhibition was enlivened by 202 stands of superior craftsmen from all over Indonesia. Bekraf also enlivened the exhibition by filling in 32 booths filled by 25 selected craftsmen. The handicraft products displayed are the result of the curation of the Bekraf team based on culture with current market touches.

“Usually craftsmen make only one model, for example identical weaving as a cloth or sarong. Now we create it with the present concept so that the craft can be used daily, for example to become a contemporary interior, “Joshua said.

Visitors visit the Kabare booth which presents information about Indonesia@ccess and Gerai @ccess outlets at the ICRA 2018 exhibition, at the JCC, Jakarta. (Photo: Baskoro Dien)

Also supporting the development of crafts with the present concept, Gerai @ ccess and Indonesia @ ccess from Valdo Digital Lab also opened the booth at the ICRA 2018 exhibition.

Gerai @cces outlet is an application for community empowerment for entrepreneurship that provides trade and service services. While Indonesia @ ccess is a digital service platform for empowering the people’s economy and promoting Indonesia to foreign countries in the fields of trade, tourism and investment. (bas)



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