Indonesian coffee is very popular in Egypt. One of the coffee exporters, PT Taman Delta Indonesia recorded a trade potential of US $ 600 thousand, equivalent to Rp. 8.5 billion (exchange rate of Rp. 14,000) after making a trade visit.
According to the Indonesian Ambassador to Egypt, Helmy Fauzi, the trade potential reaches 24 containers of coffee. This trade visit was carried out to expand expansion to Egypt.
“Direct exploration like this is very important because in this way our entrepreneurs can meet and transact directly with Egyptian buyers,” Helmy said in a written statement received by detikFinance, Thursday (1/24/2019).
“Exporters must have a strategic way to increase the volume of coffee exports and be able to diversify our products in Egypt so that the export value added gets bigger,” he continued.
Furthermore, he stressed that he would continue to facilitate Indonesian businessmen with Egyptian businessmen. This is done according to President Joko Widodo’s (Jokowi’s) order that Indonesian products be able to have a broad market in Africa.
One of them was done, said Helmy, by holding two RI-Egypt business forums in the cities of Cairo and Alexandria.
“Through the forum, our entrepreneurs can immediately conduct business meetings and business matching with potential partners in Egypt. By doing so, mutually beneficial trade relations between producers and importers of coffee can be built,” he said.
Meanwhile, the Trade Attache of the Indonesian Embassy in Cairo, Irman Adi Purwanto Moefthi said that coffee consumption in Egypt continued to increase. Evidently, in 2018 coffee consumption in Egypt reached 45,000 tons.
“At present, the number of coffee drinkers in Egypt has reached 35% of the total population of 98 million. This means that the Nusantara coffee export market will be very potential to grow positively along with the added value of our commodities,” he explained.
For information, the Central Statistics Agency (BPS) records Indonesia’s coffee exports to Egypt in the period January-October 2018 to reach 24 thousand tons or an increase of 18.71% compared to the same period in 2017 which was only 20 thousand tons.
Coffee from Indonesia also controls 47% of the Egyptian coffee import market, or worth US $ 42,195 million, up 14.40% from the same period in 2017 which reached US $ 36.885 million. (hns / hns)