Indonesian batik clothing at ATF Trade Expo enthralls South Africans

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Indonesia aspires to increase coffee exports to Marseille

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Telkomsel set to offer 5G network in Indonesia

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BKPM projects double-digit investment growth in 2019

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Reviving a culture locally and spreading the love globally: The story of Suwe Ora Jamu

In a growing health minded and fitspo era, it wouldn’t seem odd or unheard of to boost your beverages with turmeric or tamarind. Nowadays, many hip coffee shops offer a turmeric latte or tamarind lemon tonic.  In Indonesia however, the use of tamarind, ginger, and turmeric in drinks has been part of the culture for generations. Indonesians get their shot of jamu every day, the way Italians get their shot of espresso while standing against a counter.

Jamu is made of plants and spices such as ginger, turmeric, cloves, fennel, celery, and tamarind. Indonesians drink it daily to maintain health and to prevent diseases. Jamu is often prepared traditionally at a street stall or by ladies who walk the streets with baskets attached to their bodies that are filled with spices and mixtures. Nova Dewi Setiabudi was introduced to jamu at a young age by her late grandmother. When she moved to Jakarta early 2011 she had a hard time finding fresh tasting jamu like she had at home. And whilst many people still drank their jamu, she noticed how the younger generation of Indonesians have become less interested in the goodness of jamu. Read More

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