More than 63 Indonesian companies participated in enlivening the Ambiente Exhibition, an international household product exhibition held at Messe, Frankfurt, Germany on 8 – 12 February 2019.
Indonesian participants consist of independent participants and support from the Government of Indonesia. The products displayed are innovative glassware, kitchen and household appliances, accessories, souvenirs and handicrafts in the 120 square meter Indonesian Pavilion.
The information compiled by the Indonesian Ministry of Foreign Affairs on Monday (02/11/2019) stated that the Ambiente exhibition is one of the largest annual exhibitions in the world which is an important promotional event in Germany and Europe for various tableware products, kitchenware, household products, accessories, souvenirs, and decorations.
This year’s exhibition was attended by more than 4,440 international exhibitors from various countries, including Germany, France, Netherlands, Spain, Portugal, Sweden and Poland, as well as Asian and American countries. The total number of visitors is estimated to reach more than 140,000 people.
On the occasion of a visit to the Indonesian Pavilion, the Indonesian Consul General in Frankfurt said that the Ambiente exhibition could be a door for Indonesia to enter the global market and even become a major player.
The Indonesian participants said that participating in the Ambiente exhibition was very helpful in promoting the latest product innovations, opening new business relationships, fostering good relations with buyers, gaining an understanding of the current market situation and product trends, and conducting comparative studies of competitors. (rls / bas)