Indonesia@ccess Entering the New Zealand Market

Indonesian MSME products ranging from coffee, instant noodles, to spices received a positive response when exhibited at the “Pacific Exposition 2019” held in New Zealand.

JAKARTA – KABARE.ID: Indonesia@ccess, the B2B marketplace from Valdo Group again showed its commitment to market Indonesian MSME products on the international market.

Latest, Indonesia@ccess brings products from 10 Indonesian MSME to participate in the “Pacific Exposition 2019” exhibition held at the Skycity Auckland Convention Center, New Zealand, on July 11 – July 14, 2019.

The Pacific Exposition is an exhibition of trade, investment and tourism, designed to facilitate the South Pacific countries to promote their economic opportunities.

Susan Kartolo, Product Sourcing Indonesia@ccess said, the products displayed at the exhibition were from MSME that had joined Indonesia@ccess. They are Mia Chia, Fitmee, Le Gayo, Asa Coffee, Bangflo, Inaco, Finna, Tanihood, Suwe Ora Jamu, and Nicole Nature.

“We display unique products, there are herbs, healthy instant noodles, shrimp crackers, coffee, and jelly. And the visitor’s response was very positive when tasting our products, “Susan said when met by Kabare in Jakarta, Thursday (07/25/19).

A number of Indonesian MSME products are displayed at the 2019 Pacific Exposition exhibition. (Photo: Indonesia@ccess)

Susan said, in the exhibition the Indonesian@ccess team met with many Indonesian diasporas living in New Zealand. The diaspora were invited to taste various Indonesian foods that they had not found for a long time in New Zealand.

“We met a lot with the Indonesian diaspora at the exhibition. They were amazed because the food they had known in their childhood had now entered the international market, “Susan said.

Even the Indonesian Ambassador to New Zealand, Tantowi Yahya and the Indonesian Ambassador to Australia, Kristiarto Legowo had stopped at the Indonesia@ccess booth and tasted the Indonesian food.

“Ambassador Tantowi’s and Kristiarto’s response was very positive. We were even invited by Ambassador Kristiarto to take part in an exhibition in Australia in September,” Susan said.

Photo: From left: President Director of PT. Sarinah Gusti Ngurah Putu Sugiarta, Indonesian@ccess team, Indonesian Ambassador to Australia Kristiarto Legowo, and Retail Director of PT. Sarinah, Lies Permana. (Photo: Indonesia@ccess)

The city of Auckland in New Zealand has a population of around 1.4 million. Meanwhile, the population of New Zealand is only around 4.8 million. Although it is very small, compared to Jakarta, which reached 9.8 million people (2010), their consumption level is quite high. Especially for high quality food products.

“They really care about healthy food. We bring zero calorie instant noodles, and for them it is something new, unique, “said Nathalie Nemmers, Product Sourcing Indonesia@ccess.

In addition to healthy instant noodles, healthy snack bars are also quite popular with the people of New Zealand. According to Nathalie, people there are more aware of their health and prefer to choose healthy foods to consume.

Indonesian@ccess booth at the Pacific Exposition 2019 exhibition. (Photo: Indonesia@ccess)

“New Zealanders’ taste is high, especially when it comes to food. They want to see up to certificates, methods of production, cleanliness and more. This is a challenge for MSMEs in Indonesia, because not all Indonesian MSMEs have good quality, “Nathalie said.

Nevertheless, Nathalie is optimistic that MSME products in Indonesia can succeed if the quality is improved. “The possibility of Indonesian MSME products entering the New Zealand market is large, but the quality needs to be improved,” Nathalie said.

After participating in the Pacific Exposition 2019 exhibition, Indonesia@ccess will bring Indonesian MSME products to exhibit at the 2019 Trade Expo Indonesia (TEI) at ICE, BSD, Tangerang, Banten, in October. (bas)



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