The Johannesburg Indonesian Trade Promotion Center (ITPC) in collaboration with the Indonesian Embassy in Pretoria participated in a food and beverage exhibition in South Africa, Africa Big 7.
The aim is to improve the performance of Indonesia’s food and beverage exports to South Africa.
Indonesian Ambassador to South Africa, Salman Al Farisi said, at this event, there were 13 Indonesian companies participating in the Indonesian Pavilion.
“We are proud of Indonesian products such as Indomie instant noodles and Kara packaged coconut milk that have entered the South African market. Because here it is not easy for a product to be well received by the public,” Salman said in a press release on Friday (05/07/2019).
This exhibition was attended by 234 companies from all over the world. The total visitors reached 5,983 people, consisting of buyers and the general public.
During the three days of the exhibition, the potential transactions obtained by Indonesia reached around US $ 341,800.
Indonesian companies participating were PT Universal Indofood Product (UNIBIS), PT Mayora Indah, PT Golden Great Glorius, PT Stanli Trijaya Mandiri, PT Dua Kelinci, PT Indofood Sukses Makmur, PT Artaboga, PT Indraco Group, PT Danora Agro Prima, PT Kobe Boga Utama, PT Mulia Boga Raya (Prochiz), Kara Coconut, and PT Access Digital Frontier.
The Head of ITPC Johannesburg, Anggun, Paramita Mahdi, said that the Indonesian Pavilion was quite attractive to visitors because of its attractive design and strategic position.
“We hope that Indonesia’s participation in this exhibition will make South Africans more familiar with Indonesia, especially Indonesian food and beverage products,” Anggun said.
In addition to introducing and capturing new distributors for Indonesian products, ITPC Johannesburg also promoted the 34th Indonesian Trade Expo.
“It is hoped that this effort will further strengthen the position of Indonesian food and beverage products in South Africa,” he continued.